World Snow Day was first started in 2007 by the Fédération Internationale de Ski (FIS) to introduce children to the world of ski and snowboarding. Held on the 22nd January every year, celebrations and events are held worldwide to encourage families to get out in the snow.
This year’s celebrations ranged from promoting the 2015 Alpine World Ski Championships in Vail and Beaver Creek, Colorado to half price indoor skiing during the height of summer in Melbourne, Australia.
If you’re interested in the next World Snow Day in 2013, the World Snow Day site lists upcoming and past events as well as encouraging ski resorts to sign up and get involved. The FIS highlights that the main reason for families’ reluctance to go to a ski resort is due to the cost, and World Snow Day is a great initiative, where participating resorts offer children under the age of 10 to ski for free as well as granting discounts on youth ticket.