{"id":19884,"date":"2023-10-03T15:50:28","date_gmt":"2023-10-03T14:50:28","guid":{"rendered":"https:\/\/www.mountainwarehouse.com\/community\/?p=19884"},"modified":"2024-10-03T09:10:43","modified_gmt":"2024-10-03T08:10:43","slug":"welcome-to-animal","status":"publish","type":"post","link":"https:\/\/blog.mountainwarehouse.com\/animal\/welcome-to-animal\/","title":{"rendered":"Welcome To Animal"},"content":{"rendered":"<p>Animal\u2019s story began back in 1987 in the South-West when two surfers designed their first product, the \u2018Hook and Loop\u2019 watch strap, quickly gaining recognition within the surfing and action-sports community. It was here that the Animal name was born and an iconic adventure began.<\/p>\n<p>Over the past three decades Animal has built on their board-sports heritage and have grown to become a leading lifestyle clothing brand. Animal\u2019s in-house design team create authentic, effortless looks for the free-spirited that combine their passion for adventure with timeless style.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-21090 aligncenter\" src=\"https:\/\/web-blog.svc.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/AW23.jpg\" alt=\"\" width=\"665\" height=\"443\" data-id=\"21090\" srcset=\"https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/AW23.jpg 2560w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/AW23-485x323.jpg 485w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/AW23-1024x683.jpg 1024w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/AW23-768x512.jpg 768w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/AW23-1536x1024.jpg 1536w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/AW23-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h1><u>Surf Ambassadors<\/u><\/h1>\n<p>As part of Animal\u2019s commitment to invest in the future of surfing, they have teamed up with three up-and-coming professional surfers \u2013 <strong>Emily Currie<\/strong>, <strong>Logan Nichol<\/strong> and <strong>Sam Hearn<\/strong> \u2013, sponsoring them as they compete in events.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21091 aligncenter\" src=\"https:\/\/web-blog.svc.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/Ambassadors.jpg\" alt=\"\" width=\"644\" height=\"429\" data-id=\"21091\" srcset=\"https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/Ambassadors.jpg 2560w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/Ambassadors-485x323.jpg 485w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/Ambassadors-1024x683.jpg 1024w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/Ambassadors-768x512.jpg 768w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/Ambassadors-1536x1024.jpg 1536w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/Ambassadors-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Now you know a bit more about the brand, it\u2019s time to explore the range. From our iconic flipflops to hoodies, swimwear and jackets, Animal will kit you out in the coolest gear.<\/p>\n<div class=\"col-12 col-4-md col-pad-md vert-margin\">\n<div class=\"row\"><a href=\"https:\/\/www.animal.co.uk\/products\/hennie-womens-recycled-gilet-off-white?_pos=3&amp;_sid=9b138e53b&amp;_ss=r\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21093 size-full\" src=\"https:\/\/web-blog.svc.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/050466_ofw_anl_hennie_wms_recycled_borg_jacket_ecom_lifestyle_aw23_01.jpg\" alt=\"Hennie Womens Recycled Gilet\" width=\"528\" height=\"792\" data-id=\"20975\" srcset=\"https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/050466_ofw_anl_hennie_wms_recycled_borg_jacket_ecom_lifestyle_aw23_01.jpg 528w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/050466_ofw_anl_hennie_wms_recycled_borg_jacket_ecom_lifestyle_aw23_01-217x325.jpg 217w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/a><\/div>\n<div class=\"row\" style=\"text-align: center;\">\n<p><a class=\"button\" style=\"width: 300px; background-color: red; color: white; border: 2px solid black; font-weight: 600; padding: 10px;\" href=\"https:\/\/www.animal.co.uk\/collections\/all-womens\/\" target=\"_blank\" rel=\"noopener\">Shop Womenswear<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"col-12 col-4-md col-pad-md vert-margin\" style=\"text-align: center;\">\n<div class=\"row\"><a href=\"https:\/\/www.mountainwarehouse.com\/walking\/footwear\/walking-socks\/merino-explorer-sock-p12512.aspx\/\"> <!-- CHANGE TO DESTINATION URL --> <!-- CHANGE ?w= to image size. --> <\/a><\/div>\n<div><a href=\"https:\/\/www.animal.co.uk\/collections\/all-mens\/products\/river-mens-organic-printed-hoodie-burgundy\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21094 size-full\" src=\"https:\/\/web-blog.svc.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/052188_bur_animal_river_mens_organic_popart_hoodie_anl_ecom_lifestyle_ss23_01.jpg\" alt=\"River Mens Organic Printed Hoodie\" width=\"528\" height=\"792\" data-id=\"16783\" srcset=\"https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/052188_bur_animal_river_mens_organic_popart_hoodie_anl_ecom_lifestyle_ss23_01.jpg 528w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/052188_bur_animal_river_mens_organic_popart_hoodie_anl_ecom_lifestyle_ss23_01-217x325.jpg 217w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/a><\/div>\n<div class=\"row\">\n<p><a class=\"button\" style=\"width: 300px; background-color: red; color: white; border: 2px solid black; font-weight: 600; padding: 10px;\" href=\"https:\/\/www.animal.co.uk\/collections\/all-mens\/\" target=\"_blank\" rel=\"noopener\">Shop Menswear<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"col-12 col-4-md col-pad-md vert-margin\">\n<div class=\"row\" style=\"text-align: center;\"><a href=\"https:\/\/www.animal.co.uk\/collections\/all-kids\/products\/whitstand-kids-sherpa-jacket-black\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21095 size-full\" src=\"https:\/\/web-blog.svc.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/052594_bla_anl_whitsand_kids_sherpa_parka_ecom_lifestyle_aw23_01.jpg\" alt=\"Whitstand Kids Sherpa Jacket\" width=\"528\" height=\"792\" data-id=\"20976\" srcset=\"https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/052594_bla_anl_whitsand_kids_sherpa_parka_ecom_lifestyle_aw23_01.jpg 528w, https:\/\/blog.cdn.mountainwarehouse.com\/community\/wp-content\/uploads\/2022\/05\/052594_bla_anl_whitsand_kids_sherpa_parka_ecom_lifestyle_aw23_01-217x325.jpg 217w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/a><\/div>\n<div class=\"row\">\n<p style=\"text-align: center;\"><a class=\"button\" style=\"width: 300px; background-color: red; color: white; border: 2px solid black; font-weight: 600; padding: 10px;\" href=\"https:\/\/www.animal.co.uk\/collections\/all-kids\/\" target=\"_blank\" rel=\"noopener\">Shop Kidswear<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Animal\u2019s story began back in 1987 in the South-West when two surfers designed their first product, the \u2018Hook and Loop\u2019 watch strap, quickly gaining recognition within the surfing and action-sports community. It was here that the Animal name was born and an iconic adventure began. Over the past three decades Animal has built on their [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":21089,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[814],"tags":[669],"class_list":["post-19884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animal","tag-home-featured"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Welcome To Animal - Inside the Outdoors | Mountain Warehouse Community<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mountainwarehouse.com\/animal\/welcome-to-animal\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome To Animal - Inside the Outdoors | Mountain Warehouse Community\" \/>\n<meta property=\"og:description\" content=\"Animal\u2019s story began back in 1987 in the South-West when two surfers designed their first product, the \u2018Hook and Loop\u2019 watch strap, quickly gaining recognition within the surfing and action-sports community. 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