Since 1952, O'Neill has been synonymous with surf culture, ocean adventure, and the California dream. What started as the world's first surf shop in San Francisco has grown into a global icon of beach lifestyle and boardsports heritage. O'Neill represents the soul of the surf: that perfect blend of laid-back attitude and serious performance when the waves demand it. With decades of innovation in wetsuits and sportswear, O'Neill brings that same authenticity and expertise to eyewear designed for water, sun, and salt. Live by the ocean, live like O'Neill.