Since 1965, Smith has been driven by a simple mission: see better, go further. Born from innovation on the mountain when founder Bob Smith created the first sealed thermal lens and breathable vent foam goggles, the brand has never stopped pushing the boundaries of optical performance. Smith isn't about following trends; it's about pioneering them. Rooted in the outdoor community and trusted by athletes who demand clarity in the most challenging conditions, Smith represents uncompromising vision and authentic craftsmanship. For those who live outside and see the world differently.