Clif Bar is a leading energy food brand founded in 1992 with a simple idea: to create a better-tasting, more nutritious alternative to traditional energy bars. Inspired by a long-distance bike ride where existing options fell short, founder Gary Erickson set out to craft a bar that could truly fuel performance and adventure.

Today, Clif Bar offers a wide range of organic energy bars, snacks, and drinks designed to support active lifestyles. At its core, the brand is driven by a belief that food should provide energy, enjoyment, and nourishment—helping people push their limits and “feed the adventure” in everyday life.