Created with a love of practical style and the desire to inject some fun into the everyday, Cove sold its first reversible poncho, the Flora, in 2011. Standing at our local school fair the first sale proved our instincts right; a need for simple yet stylish pieces injecting instant chic into our busy lives. From the start, classic shapes and simplicity of design were key to the brand and this, combined with colour popping details, soon became our signature style. Designed by women. Worn by women. Loved by women.