Born in Sweden and trusted across the UK and Europe, Fladen Fishing has spent decades making tackle that hits the spot. Whether you’re picking up a rod for the first time or you’ve been on the bank for years, Fladen delivers affordable, dependable gear for both new and experienced anglers.

From float fishing on the canal to spinning off the coast, Fladen covers all the essentials. With a wide range of rods, reels, rigs, lures, clothing, flotation suits, and accessories, it’s a go-to brand for those who want gear that performs without the price tag.

Driven by a mission to make fishing accessible and fun for everyone, Fladen keeps things simple – quality tackle, smart design, and no fuss.

Solid value. Real reliability. Fladen helps everyone enjoy fishing – from day one to the next big catch.