
Make it Small – The True Utility ethos is to create original and extremely useful tools made from the highest quality materials. Always designed to be as minimalist and practical as possible.
Make it Useful – They pack as much functionality into their original designs as possible so they are genuinely useful. True Utility know your life is full and busy, and they keep this in mind through the design process.
Make it Work – The products are built to be tough and long lasting, as well as small and lightweight, and are designed to work really well.