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Inside The Outdoors

Steve Backshall Kidswear Launch!

08.03.2016 | Spring Time

This morning, we ventured to Salusbury Primary School in North London for the launch of an exclusive (and very exciting) new kidswear range with TV adventurer, Steve Backshall!


According to a recent survey we put together, 50% of British kids are spending less time outdoors than their parents did and almost one quarter have never climbed a tree. To help prevent outdoor pastimes being forgotten, we created a range with Steve Backshall to encourage children to get back outside and away from their touchscreens. The collection features stylish and durable clothing suitable for outdoor adventures and is available to purchase in stores and online.

Once you’ve had a look through the new range, don’t forget to download an activity sheet featuring a checklist of activities to complete and a list of outdoor playgrounds to explore. Want to build a den, make a bird feeder or fly a kite? There’s all of that and more on there to keep your little ones busy!