SOL, short for Survive Outdoors Longer, is a well-established outdoor survival brand known for producing robust, reliable gear designed to help adventurers expect the unexpected in the wild. Born from Adventure Ready Brands and rooted in decades of outdoor expertise, SOL equips users with essential tools that support safety, resilience and self-reliance on every journey. Whether you’re heading out for a multi-day trek, packing a walking rucksack, or preparing a vehicle emergency kit, SOL products are engineered to perform when it matters most. The range includes survival kits, emergency shelters and bivvies, fire starters, compasses, emergency blankets and signalling tools — all built to be compact, durable and easy to carry. With a clear focus on practical functionality and outdoor readiness, SOL embodies its motto “Pack More Than Luck” — helping walkers, campers and explorers stay safe and prepared wherever their adventures take them.