Privacy Policy

We collect your information in the following ways

Online

• When you register an account

• When you register for our membership or discount card schemes

• When you place an order on our website

• When you place an order with any of our marketplace sellers

• When you place an order via any of our marketplace accounts

• When you visit our website

• When you engage or contact us on any of our social media accounts (Facebook, Instagram, Twitter, LinkedIn)

• When you complete our surveys

• When you contact us via email or phone

• When you interact with one of our ads or digital marketing channels

• When a gift is purchased in your name by another person, we will need your name and delivery details so that we can deliver the gift.

In Store

• When you make a purchase

• When you register for our membership or discount card schemes

• When you return an item and request an e-receipt

• When you visit our stores the CCTV systems may capture your image

• When you make use of one of our promotions

Other

• When you contact us via post

• When you write about us in the media

We collect your information for the following reasons:

• Your name to address you by

• Your phone number to contact you about any issues with your order

• Your e-mail address to send communications to you, including confirmation of your order, information about product safety, your transaction status including notifications about products in your cart, promotions in which you have chosen to participate, details of delivery of your order, products, solutions and services available from us, events, promotional offers and surveys

• Your postal address to send your order and so we can let you know about our products that we think you may like

• Your details for the administration of our Membership and Discount Cards

• Your details for processing transactions through our Marketplace

• Your past transactions so you can get a refund or replacement

• Your details and transactions to comply with any applicable legal and/or regulatory requirements;

• Your details when you get in touch with us via email or phone to address any matters raised

• Your answers to our post purchase survey to give informative recommendations online and continually make improvements to our products and service

• Your device and browser information, the route you took to land on our website as well as website data such as page views, length of visit and clicks to help us optimise your shopping experience with us and ensure our functionality is working

• Your sales information, to keep track of account activity when you use our website to sell your products

• CCTV Images for purposes of Crime Prevention, Public and Staff Safety

• Your transactions to confirm you came to us via an affiliation network. This includes AWIN. If you wish to know more about AWIN, please refer to their privacy policy at https://www.awin.com/gb/privacy

• Your media contact details from a variety of sources to contact you about media communications or to send you our products. This includes Cision. If you wish to know more about how about how such information is collected and used, please refer to Cision’s Privacy notice at www.cision.com/us/legal/privacy-policy/

Please see our Cookie Policy to find out more about the cookies we use and how to manage and delete cookies.

We will keep your personal information in accordance with our internal retention policies. We will determine the length of time we keep it for based on the minimum retention periods required by law or regulation.

We will generally hold your information for as long as you remain an active customer and for 7 years afterwards. This does not apply in all cases.

We will only keep your personal information after this period if there’s a legitimate reason to do so.

Any marketing by us and our subsidiaries will be conducted in accordance with applicable laws and include methods to allow you to express your preferences including the possibility of being removed from our email and postal marketing lists.

We may send you marketing communications by email and/or post informing you of our products and special offers:

• If you indicate in your preferences that we can do so

• If your previous transactions indicate that our new products may interest you

• If you have browsed our website and previously given us your contact details

• If you have provided your email address in store and indicated an interest in our communications

You may choose to receive or not receive these marketing communications from Mountain Warehouse by indicating your preferences. Opportunities to select your preferences include the following:

(a) For opting out of email marketing;

• You can click the “unsubscribe” link in any marketing email communications we send you;

• If you hold an online account with us, you can sign into the account on our website and choose whether to subscribe or unsubscribe to email marketing communications about our products and services;

(b) For opting out of postal marketing lists (covering catalogues, newsletters and other promotional material etc), you can submit a request via the contact us form which can be found here and

(c) For opting out of receiving communications prompted by online behaviour please see our Cookie Policy

Please note that it can take up to 24 hours to be removed from our list therefore you may be selected for one final email before removal. Our catalogue has a longer production time, so you may receive one more mailing before removal up to one month after opting out.

If you opt out of receiving marketing communications, we may still communicate with you in connection with purchases you make.

We retain your details on our marketing lists until you “opt-out” at which point we add you to the suppression list. We keep that suppression list to comply with our legal obligations to ensure we don’t accidentally send you any more marketing.

Who We Share Your Personal Information with

We will never sell any of your personal data to a third party. However, we do need to share your data with certain establishments that we work with to provide the service and shopping experience that you are used to, such as:

• Companies that make sure your order is completed and arrives at your door, such as payment service providers, our warehouses, order fulfilment, order packers, franking machine providers and courier delivery companies.

• Marketplaces, our marketplace sellers, marketing agencies and affiliate programme providers

• Suppliers that are printers, email service providers, customer support management systems, customer relationship management systems, personalisation, data cleansing providers and media partners.

• Police and other law enforcement agencies.

• Tax authorities, sales tax information providers and tax compliance advisers

Examples of these establishments are:

• Stripe, Clearpay, Paypal

• Clipper, Online Distribution NZ, NLS

• Dot Digital, Mimecast, 8X8, Zendesk, Appamondo,

• Mirakl, Freshworks, Sitespect, FastFour, Nahan

• Rakuten, Affiliate Window, Effiliation, Rokt, Mention Me

• Fresh Address, REad Group, Marin, Connextity, AWIN

• Student Beans Group, Marin, StickyEyes, JotForm, HotJar

• Hermes, TNT, Asendia, Royal Mail, DHL, Collect+, Canada Post

• Sorted, WN Direct, Newgistics, Aramex, Rebound, Spring, ASDA

• Pindar, DPS, Jamm, Jairus, Quad, Metapack

• Yotpo, Primis, Boardmasters, Ladenzeile, Certona, Domodi

• OneTrust, RabbitMQ, Cision, GOAT, Sentry

• HMRC, TaxJar, KPMG, Avalara

• Google, Bing, Facebook, Twitter, Instagram

• Amazon, eBay, C-Discount, TradeMe, Allegro, Catch!

Additionally, we may disclose your personal information:

• If we sell or buy any business or assets or are acquired by a third party, personal data held by us about our customers will be one of the transferred assets.

International Transfers: We may transfer your personal information to our subsidiaries or third-party suppliers, delegates or agents which may be situated outside of the United Kingdom if required for the purposes described in this Privacy Statement such as administering Membership Cards/Discount Cards.

This may involve the transfer of your personal information to countries outside your home country or region, including outside the European Economic Area (EEA) if that is your region, which may have a different level of data protection from your home country.

We will only transfer your personal information outside the EEA where either:

(a) the transfer is to a country which the EU Commission has decided ensures an adequate level of protection for your personal information, or

(b) we have put in place our own measures to ensure adequate security as required by data protection law. These measures include ensuring that your personal information is kept safe by carrying out strict security checks on our overseas partners and suppliers, backed by strong contractual undertakings approved by the relevant regulators, such as the EU Model Clauses, or

(c) the transfer meets one of the requirements under Article 49 of the UK GDPR.

Privacy of Children and Special Categories of Personal data: We do not knowingly collect personal data from anyone under the age of 16. We do not knowingly obtain any Special categories of personal data about our customers, such as information about health or medical conditions, race or religious beliefs. We regularly cleanse our data and would remove anyone flagged as deceased from receiving any marketing communications from us. If we are made aware that we have received information from anyone under the age of 16 or entailing special categories of personal data in violation of this policy statement, we will immediately ensure that they do not receive marketing communications from us and will take steps to remove them from our database.

Our legal basis for collecting and using your personal information as described in this privacy statement will depend on the personal information concerned and the specific context in which we collect it.

In general, we collect and process your personal information on one or more of the following bases:

Your Consent: For example, where we have obtained your consent to process your personal data for certain activities. You are free to withdraw your consent at any time by submitting the contact us form which can be found here. If you withdraw your consent, it will not affect the lawfulness of any processing based on your consent before you withdrew it. Where applicable, we may ask for your consent to processing at the point where you provide your Personal Information.

To comply with a Contractual Obligation: For example, using your shipment details to make delivery where you have bought a product from us. We will advise you upon collection whether the provision of your personal information is mandatory and of the possible consequences if you do not provide us with your information.

To comply with our Legal Obligations: where other laws require the processing of your personal information (for example, Taxation laws).

Mountain Warehouse’s (and its subsidiaries’) Legitimate Interests: which include the provision of this website and/or relevant products and services, and/or the carrying out of marketing and profiling activities, provided always that our legitimate interests are not outweighed by your rights and freedoms. Your Data Protection Rights

To exercise your rights, or if have any concerns or you want to know more about how Mountain Warehouse collects, stores and processes your personal data, please contact us by submitting the contact us form which can be found here or via post at;

UK

ATTN: Privacy Team

Mountain Warehouse

Compass House

7A Howick Place

London, United Kingdom

SW1P 1DZ

EU

ATTN: Privacy Team

Mountain Warehouse

Unit 3A, Westend Retail Park

Blanchardstown

Dublin, Ireland

DN06030

If you still have concerns about the way we process your personal data or are not happy with the way we have handled a request in relation to your rights, you can make a complaint to the applicable data protection supervisory authority in your country of residence.

For the UK, the supervisory authority is the Information Commissioner's Office (ICO) and they can be contacted at www.ico.org.uk

For other EU supervisory authorities to please go to https://edpb.europa.eu/about-edpb/board/members_en

For general order queries that are not privacy related, please contact the Customer Service team directly via the following routes;

Telephone and Chat: https://support.mountainwarehouse.com/hc/en-gb/articles/4409682324369-How-to-get-in-touch

Email: https://www.mountainwarehouse.com/help/new-request/

We may amend this privacy policy at any time so please ensure you check the latest version regularly.

Updated: October 2024